Branding

Expertise With Architecture

75371520_412610266320399_371872287260934144_n
Client HR Group
Year 2021
Role Website / Brochure / Social Media
01 —

How well we communicate is determined not by how well we say things, but how well we are understood.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

02 —

When you believe a thing, believe it all the way, implicitly and unquestionably.

Good designers must always be avant-gardists, always one step ahead of the times. They should–and must–question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.